Which Social Media Platform Should I Use?

Written By Catheryn Pangallo

There's a lot of competition between social media platforms right now…but which one statistically is winning?

Well let’s chat about it. 

As of right now 2026 Instagram is the most popular social media platform used by digital marketers with it also being the highest platform for return on investment (ROI).

What that means is when businesses invest time and money into Instagram, they’re more likely to see results and when used right, Instagram can be such a powerful tool.

Key benefits of using instagram can be:

  • Improve and build your brand awareness and reach

  • Boost and advertise strategically 

  • Accessing built-in analytics to see what’s working (and what’s not)

  • Driving traffic through links to websites, shops, or locations

  • Creating a strong community around your brand

Through instagram ads you can also measure your metrics easily through your:

  • Return on Ad Spend (ROAS)

  • Click-Through Rate (CTR)

  • Cost Per Click (CPC)

  • Cost Per Acquisition (CPA)

  • Conversion Rate

These tools are pivotal for understanding how your campaigns are performing, helping marketers see what content is driving results, where budgets are being spent effectively, and what strategies should be adjusted to improve performance.

This definitely does not mean that other social platforms like TikTok and Facebook aren't valuable, however it just shows which is working best and maybe why you should invest a little more time into it.

I hope you enjoyed reading this first post in this new series where I chat about all things marketing. Stay tuned, there’s plenty more to come (;

Kindly,

Sab x

Catheryn Pangallo